Brand, Product & UI/UX Design
Anatomage is a leader in 3D anatomy technology, known for its innovative tools used across medical education and clinical environments. During nearly a decade with the company, I played a key role in scaling the brand from an early-stage startup to a globally recognized presence.
My work spanned brand, product, and UI/UX—contributing to platforms used by healthcare professionals and students worldwide. I led the development and implementation of a cohesive brand system, supporting consistent growth across digital, product, and marketing touchpoints.
Impact
Supported company growth from ~$7M to $80M in annual revenue, contributing to over $400M in total net sales growth during tenure.
Expanded brand consistency and reach across global markets, driving increased engagement and adoption.
Expanded brand consistency and reach across global markets, driving increased engagement and adoption.
Role
Graphic Designer → Senior Graphic Designer → Graphic Design Lead
Scope
Branding, product design, UI/UX, visual systems, packaging, illustration, layout, photography, video, and creative direction
Product UI/UX
Contributed to UI/UX design for Anatomage Table, Anatomage E-Book, and Invivo, a 3D imaging software used by dentists and surgeons for treatment planning and analysis. Focused on improving clarity, usability, and visual consistency across complex workflows.
Brand System
Led the development and implementation of a cohesive brand system as the company scaled. This included establishing visual standards across typography, color, layout, and imagery.
The system was designed to function across a wide range of applications—from software interfaces to trade show materials—ensuring consistency while allowing flexibility across teams and products.
Work included interface layouts, icon systems, and visual refinements that supported both clinical precision and ease of use. I also helped design and iterate on the Guide Dashboard, used by doctors and internal teams to manage surgical planning and data.
Osteoid Inc. Transition
Supported the transition of Anatomage’s dental division into Osteoid Inc. following the company split. Prepared and organized brand, product, and marketing assets for handoff, collaborating across teams to ensure continuity.
This work helped maintain consistency across a multi-product ecosystem during a period of structural change.
Marketing & Growth
Supported global marketing efforts through print, digital, and product-focused design. Work included campaigns, product launches, trade show materials, and content for web and social platforms.
As the company expanded internationally, design played a key role in maintaining a consistent and recognizable presence across markets—supporting increased engagement and adoption over time.
Outcome
The result is a scalable, cohesive design system spanning product, brand, and marketing—supporting Anatomage’s evolution into a globally recognized leader in 3D medical technology.
Real cadaver frozen slices
