Rebranding, Visual Design, Apparel
Mercury Parcel & Drayage Service is a post-war trucking company founded in the late 1940s in the San Francisco Bay Area. Built by Teamsters Fredrich Jewett and Stanley McCloud, the brand reflects a legacy of hard work and economic growth. This rebrand draws from that history, using a nostalgic, mid-century visual language to modernize the identity. The result balances heritage and function, honoring the company’s roots while bringing it into a contemporary context.
